Neotrope Assigned fFor North American PR
LOS ANGELES, CA -- (PRnetwire) -- August 20, 2001 --
ArtistScope, the premier international digital rights
management (DRM) solutions provider, today announced it has
selected Neotrope (www.neotrope.com) to provide public
relations and e-marketing for a broad range of DRM solutions
aimed at protecting intellectual property from theft online.
ArtistScope selected Neotrope because of their their history
of representing the technology sector. Neotrope is a
marketing, brand development, and public relations company
founded in 1983, and is a member of the Public Relations
Society of America (PRSA). Specializing in the technology
sector, Neotrope has previously represented VARs, memory
companies, PC manufacturers, and software developers.
"Neotrope has amply demonstrated an understanding of our
market niche, and our target customer," said William Kent,
president and founder of ArtistScope. "We are highly confident
they will be successful in improving and expanding both our
brand awareness and product penetration in North America."
"Digital rights management is on the verge of coming into its
own and bypassing the hype and quasi-pyramid-scheme groping
for investor monies of the near past. The companies who are
still on the map are those, like us, who are committed to the
concept for the right reasons: we use what we develop on our
own sites, and for our own clients. We know the technology, we
know the customer, and we know the audience. Our systems work,
and are affordable; and we stay apace with those who seek ways
to get around DRM solutions."
"I think this is an exciting opportunity for us to make the
ArtistScope solutions really well known to the content
management community," said Christopher Simmons, President and
founder of Neotrope. "The number one concern for artists and
photographers, and really any company who wants to control use
of their materials, is inarguably the management of 'who does
what' with that content once it's made available."
"For any size business, choosing and controlling who can view,
print, and/or copy materials is vital to any organization
which may show pre-release or development content. It's not
unusual for materials to 'float' to a competitor, even when
the person or company allowed to view content has signed a NDA.
With ArtistScope's CopySafe solution, all kinds of companies
including the smallest, have a viable and affordable solution
for keeping their proprietary information safe, while at the
same time allowing certain authorized team members or
potential clients to have limited access over the Internet."
"We're proud to have been selected to provide ArtistScope's PR
and marketing services, and with DRM becoming more and more
important, we feel it will be a pretty exciting project --
because it's a pretty exciting technology, and a valuable
'story that should be told.' It's really time for a lot of the
corporate folks out there to wake up and realize that theft of
content is easier than ever, and the tools to copy content
without permission greatly exceed those to protect it by a
factor of one hundred to one. Solutions like those from
ArtistScope will become not only an important consideration on
the DRM map, but a necessity for anyone who wants to remain in
business and stay competitive in the new 'wired economy' of
the 21st century."
Neotrope(tm) is a privately-held company founded in 1983 by
marketing guru Christopher Simmons to provide advertising,
marketing, PR, design and multimedia services for small
business. Neotrope provides technology marketing and public
relations to many companies, and is a member of the Public
Relations Society of America (PRSA). Neotrope president
Christopher Simmons is a frequent author on the subject of
intellectual property rights and digital rights management.
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