And this also applies to social media platforms advertising promotional space on their pages.
What they all seem have in common:
- They only do business one way - using their ad rotation and their logging system.
- There is no guarantee that they actually have the traffic that they claim.
- There is no way to verify if their stats are faked or not.
- They all charge a monthly premium to keep an account active.
- They bill for alleged ad views and not actual click-throughs.